RSA Launches Ad Campaign Critical of Mayor’s Housing Policies

The Rent Stabilization Association recently launched an ad campaign against Mayor Bill de Blasio’s housing policies, arguing that the squeeze on their profits is putting jobs in danger. The ads feature actors portraying maintenance workers and small business owners who complain about work drying up because landlords can’t afford property repairs.

“When landlords don’t have enough money for building improvements, it puts people out of work,” an actor says in one ad. “Why can’t Mayor de Blasio see that? Mayor de Blasio’s bad housing policies are bad for affordable housing and working people like me.”

The Rent Stabilization Association, which represents 25,000 landlords that collectively own one million rent-stabilized apartments across the city, has bought 1,000 television ads and 225 radio spots that will run through June broadcasting ads criticizing the de Blasio administration over the possibility of another rent freeze and the recent increase on property taxes.